An educational campaign, part of Mohammed bin Rashid Al Maktoum Global Initiatives, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, in Ramadan 2016 aiming distributing 5 million books to children in refugee camps and schools in need around the world. This campaign is yet another initiative through which the UAE expresses its passion for serving humanity. It represents the UAE’s transition from feeding the hungry and quenching thirst, to nurturing the mind and the soul during the holy month of Ramadan.


Construction and equipment of 2000 libraries in needy schools around the world with 2 million books.

Distribute 2 million books to children in refugee camps.

Support educational charity programs carried out abroad with one million textbooks.

“Combating ignorance is the fastest route to combating poverty”

H.H. Sheikh Mohammed bin Rashid Al Maktoum



Institutions can donate to provide books for children as shown below:

AED 500,000

AED 1,000,000

AED 3,000,000

AED 5,000,000

AED 10,000,000

Telegraphic transfers can be made to the below accounts:

Abu Dhabi Islamic Bank

Account Name: Dubai Cares
Account Number:                  18167744
IBAN:     AE830500000000018167744
Swift Code: ABDIAEAD

Dubai Islamic Bank

Account Name: Dubai Cares
Account Number:     001520347474701
IBAN:          AE170240001520347474701
Swift Code: DUIBAEAD

Sharjah Islamic Bank

Account Name: Dubai Cares
Account Number:       0047477771001
IBAN:          AE850410000047477771001
Swift Code: NBSHAEAS

Emirates Islamic

Account Name: Dubai Cares
Account Number:       0380512466001
IBAN:      AE060340000380512466001
Swift Code: MEBLAEAD

Online donation can be made too


Donation platforms are also available at the following malls and schedules:

City Center Mirdif

  • Dubai
  • 6th – 30th June

Festival City

  • Dubai
  • 7th June – 5th July

Mega Mall

  • Sharjah
  • 8th – 25th June

Marina Mall

  • Abu Dhabi
  • 16th – 30th June

Dubai Mall

  • Dubai
  • 9th – 22nd June


For individual donations, text the word “read” to the following numbers:

SMS Number (Etisalat and Du users)

  • 9030
  • 9090
  • 9300

Donation Amount

  • 3 books (AED 30)
  • 9 books (AED 90)
  • 30 books (AED 300)

For more information call us on 04-4504550